Youtube Music Awards

             

YouTube has confirmed its first own music awards which will be presented at a live event November 4 featuring Lady Gaga, Eminem, Arcade Fire to perform at the event.

The award is a way of celebrating the people and videos that have made the site so popular and dominant in today's web world, both categories and nominees are yet to be announced, with the promise of a nominee shortlist by the 17th October.

YouTube will emphasize the global nature and worldwide reach of its videos by interspersing high-profile music performances with clips taped in locations across the globe. "Our point is to celebrate YouTube's role in the music ecosystem," says Danielle Tiedt, the YouTube vice president of marketing. "If you think about how most of us encounter music, it's usually on YouTube, whether it's stars like Miley Cyrus and her VMA performance or her new Wrecking Ball video, or musicians like Lindsey [Stirling, violinist], who broke thanks to our site."

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